The Quiet Path Brand Identity

Project Type:

• Client Project

Programs Used:

• Adobe InDesign, Adobe Photoshop, Adobe illustrator

Project: The Quiet Path Brand Identity
For this project, I developed a brand identity concept for The Quiet Path, a wellness-focused organization based in Maine. Created as part of my time with Design x Nine—the on-campus studio at the Myers School of Art—the project gave me the chance to work closely with peers and real-world client goals. The identity reflects the organization’s values of reflection, balance, and connection to nature, blending gentle visual elements with a calm, intentional tone.

Methodology:
I began by researching the Maine landscape and the visual language of mindfulness and wellness brands. From there, I explored typography and iconography that evoked stillness and organic movement. My concepts centered around soft forms, quiet spacing, and nature-inspired motifs to create a sense of clarity and peace. While this project was conceptual, the process of collaborating with a team, interpreting client needs, and building out a flexible identity system provided invaluable experience that I’ll carry into future work.