Planta Menu Design

Project Type:

• Class Project

Programs Used:

• Adobe InDesign, Adobe illustrator

Project: Planta Restaurant Menu Design
For this project, I designed a conceptual menu for Planta, a modern plant-based restaurant known for its refined atmosphere and seasonal, chef-driven dishes. The menu uses clean typography, subtle texture, and earthy tones to reflect the brand’s commitment to thoughtful, elevated dining. Structured as an accordion fold, the menu offers a dual experience: one side for daytime service, the other for evening—mirroring how the restaurant’s mood transitions from light and airy to intimate and atmospheric.

Methodology:
I began by researching contemporary plant-based restaurants and how physical design can support a dynamic dining experience. Inspired by the shifting energy of the restaurant from day to night, I developed an accordion format that would visually and functionally support two distinct menu offerings. Layout sketches focused on clarity, pacing, and elegance, while the design uses typographic hierarchy and natural color palettes to create a tactile, immersive presentation. The final piece reflects the restaurant’s philosophy: thoughtful, seasonal, and beautifully intentional—from menu to meal.