Sage Stems App Design

Project Type:

• Class Project

Programs Used:

• Figma, Adobe illustrator

Project: Sage Stems App Design
For this project, I designed the brand identity for Sage Stems, a mental wellness app focused on habit tracking and personal growth. The app allows users to log daily self-improvement tasks—like journaling, meditation, or movement—and visually rewards consistency through the growth of a virtual plant. The branding is rooted in calm, organic visuals that reflect the app’s core message: growth takes time, and every small step counts.

Methodology:
I began by researching mental health tools, wellness aesthetics, and behavioral motivation strategies to inform the overall tone and functionality of the app. From there, I developed a visual identity that feels supportive and intentional. The logo and UI elements feature soft, rounded forms and botanical cues, reinforcing themes of mindfulness and growth. A muted, nature-inspired palette creates a peaceful digital environment, while clean typography ensures readability and approachability.